Big Data Analytics
Big Data Analytics
What it is and why it matters
Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
Why Is Big Data Important?
The importance of big data doesn’t revolve around how much data you have, but what you do with it. You can take data from any source and analyze it to find answers that enable 1) cost reductions, 2) time reductions, 3) new product development and optimized offerings, and 4) smart decision making. When you combine big data with high-powered analytics, you can accomplish business-related tasks such as:
- Determining root causes of failures, issues and defects in near-real time.
- Generating coupons at the point of sale based on the customer’s buying habits.
- Recalculating entire risk portfolios in minutes.
- Detecting fraudulent behavior before it affects your organization.
How It Works
Before discovering how big data can work for your business, you should first understand where it comes from. The sources for big data generally fall into one of three categories:
This category includes data that reaches your IT systems from a web of connected devices. You can analyze this data as it arrives and make decisions on what data to keep, what not to keep and what requires further analysis.
Social media data
The data on social interactions is an increasingly attractive set of information, particularly for marketing, sales and support functions. It’s often in unstructured or semistructured forms, so it poses a unique challenge when it comes to consumption and analysis.
Publicly available sources
Massive amounts of data are available through open data sources like the US government’s data.gov, the CIA World Factbook or the European Union Open Data Portal.
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- Duration 50 hours
- Skill level All levels
- Language English
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